Because a brand isn’t just what it says, it’s what it makes people feel, anytime, anywhere.
At Glow, we bring together commerce marketing expertise and luxury thinking to transform the way brands connect with people—in-store, online, and everywhere in between.
Our Story
Glow was born from a simple but powerful belief: that value isn’t just added through function, it’s revealed through experience.
Formed through the collaboration between We Are Visual, a global shopper marketing agency with three decades of expertise, and VAL Consulting, a boutique luxury strategy firm, Glow bridges two powerful worlds, commerce and aspiration.
We saw an opportunity: to take the strategies used by the world’s most iconic luxury brands and apply them to everyday shopper experiences. Not to make brands feel distant or unattainable, but to make them more desirable, more magnetic, and more emotionally resonant.
Glow exists to help brands unlock new levels of relevance and performance by elevating how they show up, in retail, in communication, and in culture.
We don’t just make brands seen. We make them felt.
Our Essence
Our philosophy is simple: luxury is not just a product; it is an experience. It is the art of storytelling, the refinement of detail, and the elegance of authenticity. At Glow, we channel this philosophy into every touchpoint, ensuring that every interaction leaves a lasting impression.
Our Commitment
We are dedicated to helping brands achieve unparalleled status by delivering marketing solutions that are as timeless as they are innovative. From crafting high-end digital experiences to designing captivating physical activations, our approach is meticulously tailored to meet the unique aspirations of each client.
Aspirational at Heart. Strategic by Design. Built to Deliver Impact.
about our Co-Founder & Luxury expert
César Val is a globally recognized luxury brand strategist and Co-Founder of Glow. With over 20 years of experience leading iconic names like Prada, Carolina Herrera, Jean Paul Gaultier, and Valentino, he brings a rare blend of global leadership, entrepreneurial vision, and deep luxury expertise.
Founder of VAL Consulting in Dubai, César helps brands elevate their desirability and unlock extreme value through strategy, storytelling, and emotional precision. His insights have supported global leaders such as Porsche, Emaar, and Engel & Völkers, and earned him recognition as a LinkedIn Top Voice and Top 10 Luxury Influencer in Spain.
He is also the creator of VAL Academy and Luxelling®, platforms dedicated to shaping the next generation of luxury-minded business leaders.
At Glow, he brings a singular philosophy to every project:
“Need without desire is sold cheaply.”