Because a brand isn’t just what it says, it’s what it makes people feel, anytime, anywhere.
At Glow, we bring together commerce marketing expertise and luxury thinking to transform the way brands connect with people—in-store, online, and everywhere in between.
Our Story
Glow started with a clear idea: real value comes from how people experience a brand, not just what it offers.
Born from the partnership between Visual Latina, a global shopper marketing agency, and VAL Consulting, a luxury strategy firm, Glow brings together expertise in both retail and high-end branding.
We saw a chance to take the same strategies used by top luxury brands and apply them to everyday shopper moments, not to make brands feel out of reach, but to make them more desirable and emotionally meaningful.
Glow helps brands stand out in stores, in communication, and in culture, not just by being visible, but by being truly felt.
Cesar Val Luxury expert
César Val is a globally recognized luxury brand strategist and Co-Founder of Glow. With over 20 years of experience leading iconic names like Prada, Carolina Herrera, Jean Paul Gaultier, and Valentino, he brings a rare blend of global leadership, entrepreneurial vision, and deep luxury expertise.
Founder of VAL Consulting in Dubai, César helps brands elevate their desirability and unlock extreme value through strategy, storytelling, and emotional precision. His insights have supported global leaders such as Porsche, Emaar, and Engel & Völkers, and earned him recognition as a LinkedIn Top Voice and Top 10 Luxury Influencer in Spain.
He is also the creator of VAL Academy and Luxelling®, platforms dedicated to shaping the next generation of luxury-minded business leaders.