We luxurize the shopping experience

Services

GLOW ACADEMY

Inspire and equip teams to think luxury and act with intention.

GLOWing
TALKS

In-person or virtual keynote sessions that bring the principles of luxury brand building into the world of commerce marketing. These talks are designed to challenge traditional thinking, provoke new ideas, and inspire teams to shift from transactional strategies to aspirational ones. Ideal for leadership summits, internal brand days, or innovation workshops.

Key outcomes:
  • Luxury as a mindset: redefining value beyond function
  • How brands can drive desire across the shopper journey
  • The emotional codes of premium perception

GLOWing
WORKSHOPS

Immersive and interactive working sessions that apply luxury strategy frameworks to real brand challenges. Participants learn how to identify key friction points, inject desirability into every touchpoint, and co-create premium experiences across retail, packaging, and brand communication. Ideal for brands looking to prepare for a premium relaunch or repositioning.

Key outcomes:
  • Shopper journey mapping with luxury levers
  • Practical frameworks applied to your business context
  • Cross-functional alignment on brand elevation strategies

Why settle for ordinary when excellence awaits?

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GLOW CONSULTING

Strategic and creative solutions to make your brand glow.

PRODUCT
GLOWing

This service is designed to enhance the perceived value of a product that already exists. We work with your teams to refine the packaging, language, storytelling, and design in ways that make the product feel more aspirational—without altering its formulation or functionality.

Key deliverables:

  • Packaging redesign strategy

  • Narrative and storytelling refinement

  • Sensory cues that build brand elevation

GLOW HEALTH CHECK

A strategic brand audit that analyzes current brand performance through a luxury lens. Using a SWOT-based framework tailored to commerce marketing, we identify key areas where perceived value can be enhanced, and deliver clear, prioritized recommendations for action.

Key deliverables:

  • SWOT + value perception diagnosis

  • Shopper journey desirability assessment

  • Strategic roadmap for brand elevation

RETAIL
GLOWing

We reimagine the retail environment as a premium stage for brand storytelling. This service includes the concept development, design, and implementation of elevated point-of-sale experiences—bringing luxury principles into physical and digital retail execution.

Key Deliverables:

  • Retail concept aligned with brand story

  • POS recommendations

  • Premium execution guidelines

Offices

  • Dubai
  • Atlanta
  • Buenos Aires
  • Mexico City
  • Madrid
  • Bogota

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