The MethodTM

Master luxury
thinking and
turn it into
ideas & actions.

Take one part. Combine them.
Or take the full method.

  • LUX Mindset Workshop

    Open the lens.

    Learn the marketing approach, mindset and methods that create extreme value from experts led by Luxury authority César Val, with more than two decades partnering with iconic brands like Prada, Valentino, Louboutin, Porsche, Engel & Völkers and many more.

  • LUX Scan

    See the full value picture.

    A strategic diagnosis designed to uncover:
    VALUE ASSETS — What already carries value?
    VALUE GAPS — What is still missing?
    VALUE LEAKS — What may be diluting it?
    OPPORTUNITIES — Where can value grow next?

  • LUX Roadmap

    Define where to go next.

    Turn the diagnosis into a clear value direction and prioritized recommendations for what to amplify, develop, protect, rethink and pursue.

LUX Mindset Workshop

Open the lens.

Learn the marketing approach, mindset and methods that create extreme value from experts led by Luxury authority César Val, with more than two decades partnering with iconic brands like Prada, Valentino, Louboutin, Porsche, Engel & Völkers and many more.

LUX Scan

See the full value picture.

A strategic diagnosis designed to uncover:
VALUE ASSETS — What already carries value?
VALUE GAPS — What is still missing?
VALUE LEAKS — What may be diluting it?
OPPORTUNITIES — Where can value grow next?

LUX Roadmap

Define where to go next.

Turn the diagnosis into a clear value direction and prioritized recommendations for what to amplify, develop, protect, rethink and pursue.

Clientvoices

Javier Roces

VP Marketing

Carolina Herrera

César played a pivotal role in transforming Carolina Herrera’s presence in the Middle East, positioning its fragrances among the top 10 in the market. His strategic vision and negotiation skills were instrumental in driving business growth and strengthening the brand’s market position.

Sebastian Chacon

Brand Manager

EsstilorLuxottica

César is an exceptional professional with outstanding leadership skills. His expertise and deep industry knowledge were instrumental in positioning luxury brands in the Colombian market.

Pablo Carola

Chief Corporate Officer

Prada

César has a deep understanding of how to build luxury brands, from strategy to execution. He is an action-oriented professional with strong values and exceptional leadership skills.

Igor Unzalu

Commercial Director

Unilever

César’s professionalism and transparency helped us accelerate Tresemmé’s growth. I particularly value his deep understanding of the consumer goods market, strategic vision, and ability to build relationships based on collaboration and mutual benefit.

IN RESPECT OF CLIENT CONFIDENTIALITY, ALL TESTIMONIALS ARE SHARED ANNONYMOUSLY.